KPIs are a popular buzzword within the commercial world and have been for many years but they also have an important place within charities, where the need to understand in real-time the performance or contribution of each activity has never been more important. With many charities facing restructuring plans, difficult decisions on which activities and areas to focus on, consideration as to where, and how much, to invest and a broad range of stakeholders to satisfy, KPIs are rising up the Board agenda.
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