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The accelerated pace of technology development, particularly the advancement of artificial intelligence (AI) tools, has caused metals leaders to feel overwhelmed by both the opportunities and the challenges, leading to amplified uncertainty.

Learn about industry trends and discover how empowering people with technology can help overcome challenges and uncover innovative solutions in the Crowe 2023 technology in metals survey insights.

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Key insights

Amplified uncertainty

Adoption uncertainty remains a significant challenge, especially regarding the use of AI. 

Cybersecurity

63% of respondents named cybersecurity the number-one IT-related risk - a percentage that continues to increase year over year.

Improving customer experience

When metals leaders consider making technology investments, customer experience is the most important factor.

Automation and efficiency

Metals leaders want to use automation and efficiency solutions to address their most common business issues.
Adoption uncertainty remains a significant challenge, especially regarding the use of AI. 
63% of respondents named cybersecurity the number-one IT-related risk - a percentage that continues to increase year over year.
When metals leaders consider making technology investments, customer experience is the most important factor.
Metals leaders want to use automation and efficiency solutions to address their most common business issues.

Survey findings

Digital technology investments

What is your company’s current investment in enterprise technology and digital solutions as a percentage of annual revenue?

What is your company’s current investment in enterprise technology and digital solutions as a percentage of annual revenue?

INSIGHT

More metals companies are increasing their spending. While many metals companies’ investments continue to lag behind other industries, there is a 10 percentage point increase from 2022 in companies spending 5% or more.

Technology challenge and risks

What are your company's biggest digital transformation and technology challenges?

Respondents used different words and phrases to describe their biggest challenges, but several key themes emerged among the answers:

What are your company's biggest digital transformation and technology challenges?

INSIGHT

For years, metals leaders have pointed to broad concepts such as adoption uncertainty, employee training, and cybersecurity as areas of concern. By taking a closer look at how technology is being used and by engaging with the people using it, leaders can gain deeper insight into the root causes of challenges.

Automation and data

Please select the top three areas where you think automation could have the greatest impact on your business.

Participants could select multiple responses.

Please select the top three areas where you think automation could have the greatest impact on your business.

INSIGHT

While automation and AI-powered applications have historically been thought of as tools to help increase productivity on the shop floor, the next generation of automation involves helping customer-facing teams and the back office achieve more.

AI and evolving technology

Which of the following technologies and approaches are currently not in use at your company that you plan to put in place within the next five years?

Participants could select multiple responses.

Which of the following technologies and approaches are currently not in use at your company that you plan to put in place within the next five years?

INSIGHT

Responses show that a small percentage of metals companies are currently using advanced technologies and approaches. However, the percentage of respondents who want or plan to use advanced technologies over the next five years is significantly higher across all categories of advanced technologies.

Get the Crowe 2023 technology in metals survey insights

Use this year’s report to apply industry-specific insights to empower your employees with technology.

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