PRR: Internationalization via E-commerce
Applications are now open for the "Internationalization via E-Commerce" measure, integrated into the Recovery and Resilience Plan. It is intended for all SMEs of any nature and legal form.
This competition has the following main objectives:
Geographical Areas:
All National Territory, including the autonomous regions of Madeira and the Azores.
Eligibility Criteria
Regarding the eligibility of applications, the access conditions are as follows:
- Positive net equity in the complete fiscal year prior to the year of application.
- Mandatory prior E-commerce Diagnosis, with a final score of over 20 points, on the Portugal Exporta website (AICEP).
- Submission of a detailed International E-commerce Plan that supports the application and defines the type of application to be submitted.
- Regularized tax and social security status with the Tax Authority and Social Security.
- Demonstrating the ability to finance the project.
Maximum Deadline for Projetct Execution
12 months
Support Conditions
Non-refundable incentive of 50% of eligible expenses, with minimum and maximum thresholds established as follows:
- New Exporters (eligible expenses between €10,000 and €25,000)
- More Markets (eligible expenses between €25,000 and €85,000)
Eligible Expenses
- Acquisition of equipment and software directly related to project implementation.
- Expenses related to the acquisition of third-party services for:
- Design and implementation of strategies applied to digital channels for market, channel, product, or customer segment management.
- User-Centered Design (UX): designing, implementing, and optimizing digital strategies focused on customer experience that maximize attraction, interaction, and conversion.
- Design, implementation, and optimization of Web Content Management (WCM), Campaign Management, Customer Relationship Management, and E-commerce platforms.
- Creation of own online stores, registration, and optimization of presence on electronic marketplaces, including subscription expenses and membership fees during the project's execution period.
- Search Engine Optimization (SEO) and Search Engine Advertising (SEA): improving the presence and ranking of e-commerce sites in search results, on search engines, for keywords relevant to each site's visibility and traffic.
- Social Media Marketing: designing, implementing, and optimizing the presence and interaction with customers through social networks.
- Content Marketing: creating and distributing digital content (short text, long text, images, animations, or videos) aimed at capturing the attention and attracting target customers to the company's offerings.
- Display Advertising: placing ads for the company's offerings on third-party sites, including search engine results pages.
- Mobile Marketing: translating strategies outlined in the previous points for viewing and interaction by customers on mobile devices, especially smartphones and tablets.
- Business Intelligence and Web Analytics: collecting, processing, analyzing, and visualizing large volumes of data generated from customer navigation and interaction in the digital environment to identify patterns, correlations, and relevant insights that strengthen management processes and decision-making.
- Costs of technical staff directly involved in project implementation, with competencies/expertise in e-commerce and digital marketing, corresponding to a minimum qualification level VI (NQF).
Application Deadline
The total allocation for this competition is €12 million, with €6 million allocated to each of the different phases of the competition and the following distribution by typology:
- €4.5 million for projects in the "New Exporters" typology
- €1.5 million for projects in the "More Markets" typology
Application Deadline
The application period runs in accordance with the following phases:
- Phase 1: from 08/24/2023 to 09/15/2023, exclusively for candidates who conducted the Diagnosis between August 24, 2022, and June 30, 2023.
- Phase 2: from 09/16/2023 to 10/20/2023, for the remaining candidates with a Diagnosis conducted on or after August 24, 2022.
At your disposal we have a team of highly qualified professionals with extensive experience in the areas in which they operate.
