In a coronavirus pandemic, a large number of companies have faced the need to transfer their sales and marketing activities to Internet. How to conduct e-sales and e-marketing in accordance with the GDPR?
We held to a free webinar for sales and marketing departments, during which we will explain how to sell and promote products and services over the Internet in compliance with the rules of personal data protection.
The webinar's agenda:
- What data can be collected via e-commerce platforms?
- The documents and safeguards required for the personal data protection
- Privacy policy
- Purposes of personal data processing
- Rights of the natural person
- Profiling
- Cookies files
- Marketing consents and information clauses
- Marketing materials dispatch - newsletters, notifications
- Partners in marketing and sales process
The speaker: