Upselling and cross-selling made smarter
It can be difficult to balance upselling and cross-selling opportunities with customers’ actual needs. The NetSuite 2023.1 release is here to help with its Intelligent Recommendations feature, which uses machine learning to develop an understanding of customers’ purchasing habits and offer personalized product suggestions.
By analyzing purchase histories, transaction correlations, complementary item combinations, and customer behavior, Intelligent Recommendations suggests the most relevant products and adapts to changes in buying patterns.
This feature can be used with opportunity records, sales orders, and estimate records, which means that product suggestions can be delivered much earlier in the buyer journey to maximize the chances of upselling and cross-selling.
More choices for customers
Intelligent Recommendations also includes two new recommendation algorithms that can be used in the NetSuite CRM or SuiteCommerce solution.
The Alternative Items algorithm identifies when a desired product is out of stock and suggests similar items based on item name, description, and category.
The Buy Again algorithm analyzes buying patterns and looks for items that are purchased at regular intervals. The algorithm then can recommend these products in rhythm with those intervals and allow the user to automate future purchases.