Why a Technology Mindset Matters in the Metals Industry

Tony Barnes
| 10/18/2024
Why a Technology Mindset Matters in the Metals Industry

The integration of advanced technology into the metals industry, known as Metals 4.0, likely will continue to increase as software companies accelerate the creation of innovative solutions and develop AI tools to make work more efficient. Many leading metals companies have already taken steps to update foundational business systems and experiment with AI capabilities, but others remain hesitant to adopt new technology.

According to the Crowe “2024 Technology in Metals Survey Report,” 41% of metals companies do not currently use AI but plan to within the next five years.

In the coming years, using technology in everyday workflows could become standard for metals employees. However, technology adoption isn’t just about implementing new tools; it's about embracing a new mindset for integrating technology into daily work.

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Why new technology requires a new mindset in the metals industry

Historically, companies introduced new foundational business systems every few decades. These implementations often required radical changes, and workers had to learn complicated and time-consuming new systems and processes. Today, advanced technology and cloud solutions allow for more frequent but less invasive updates.

For example, the rapid pace of AI development might allow workers to shift a workflow process every six months to adapt to changing customer requirements. Given the quickened pace of technology adoption, an agile mindset can be valuable for metals leaders to instill among employees, as such a mindset can help workers apply changes more frequently and with less resistance.

4 strategies to support a technology mindset

Metals leaders that want to use technology to enhance business operations can benefit from implementing the following strategies to create a culture of technology adoption.

Establish a framework for exploring new technology

Establish a framework for exploring new technology

New and updated technology is developing at a rapid pace. Companies have easier access to new tools and features than they did in previous years. But how do metals leaders know which tools are worth the investment of time and money? A process for determining if and how a new tool might benefit the company should be integrated into the culture.

Metals leaders should have a plan to support employees as they explore new tools and discover their benefits. Teams need guidance on how to evaluate the tools, determine their value, and create a timeline for how to integrate or discard the tool. Establishing this framework helps build a culture of technological innovation.

Include IT leaders when setting business strategy

Include IT leaders when setting business strategy

The more technology becomes ingrained in company operations, the more important it is for IT leaders to be included in business strategy. In the past, executives might have made strategic business decisions and simply passed along the information to IT teams. However, the overlap between business and IT requires increased collaboration.

Metals executives must elevate technology leaders’ voices and positions in the company if they plan to continue investing in updated technology. IT leaders should understand the business, and business leaders should understand the role of technology. A culture of collaboration among leaders is critical for businesses using technology to sustain future growth.

Evaluate agility when hiring employees

Evaluate agility when hiring employees

Many metals companies have an idea of who they are looking for when they fill positions within the company. Hiring managers evaluate a candidate’s industry knowledge, skills, and experience as well as the ability to manage customer relationships. However, technological agility is also important.

To create a culture in which new technology is quickly adopted and integrated into processes, metals leaders must consider a candidate’s technological mindset and willingness to be agile. Executives who plan to use advanced technology in the coming years should staff their teams with employees who can adjust their workflow as necessary, and one way to build that culture is to hire people who can support it.

Be selective about choosing an implementation team

Be selective about choosing an implementation team

For larger system implementations, metals companies can spend an extraordinary amount of time determining which individual software system best suits their business. Most cloud-based platforms might appear to be a good fit, but the most important factor to consider is which team is best suited to implement the new system.

Advanced, large-scale systems can provide a solid technology foundation, so it’s critical for metals leaders to build teams that can help them realize the greatest value and return on investment.

Get your team ready for Metals 4.0

As metals companies like yours continue to invest in technology, it’s critical for teams to shift their mindsets about what it means to use technology daily. This short list of strategies can help your company culture adopt an innovative mindset, and we’re available to answer any questions you might have.

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Tony Barnes
Tony Barnes
Principal, Microsoft Cloud Solutions Leader