Lionel Transformed Operations With Crowe and NetSuite ERP
Watch how Lionel implemented a NetSuite solution to streamline operations, improve product development and delivery, and scale its business.
Company
Founded in 1900, Lionel is a legacy manufacturer of model trains and NASCAR® die-cast cars.
Support
To address these challenges, Lionel worked with Crowe to implement a unified NetSuite enterprise resource planning (ERP) platform. Crowe guided Lionel through the entire implementation process.
Challenge
Lionel faced significant operational challenges in 2010 after acquiring a die-cast business with an outdated ERP system.
Solution
The implementation of the NetSuite platform coupled with ongoing support from Crowe transformed Lionel’s operations, which yielded significant business improvements. The company now enjoys real-time visibility into financial and operational data as well as more informed and timely decision-making.
Challenge details
Lionel faced significant operational challenges after acquiring a die-cast business in 2010. The combined companies were working with an outdated ERP system with scattered operations across the country, which led to a lack of data and collaboration between divisions and inefficient, manual reporting processes. This disjointed infrastructure hindered Lionel’s ability to make aligned business decisions and effectively manage its expanding product lines. The challenges of the acquisition represented an opportunity to streamline and gain visibility into operations and to embrace digital transformation.
Solution snapshot
Lionel worked with Crowe to implement NetSuite ERP. The Crowe team supported Lionel with initial analysis and selection, data migration, process mapping, and employee training. This comprehensive solution integrated inventory management, e-commerce, finance, manufacturing, and retail and wholesale distribution operations, and it provided Lionel with a single source of truth across the business.
The results
Implementing NetSuite ERP helped Lionel improve its operations and achieve significant business improvements. NetSuite ERP provided Lionel with real-time visibility into financial and operational data that supports more informed and timely decision-making. Now, end users can generate their own reports and analytics without IT intervention, which improves efficiency.
Most notably, Lionel has seen year-over-year increases in profitability, outperforming market trends as it brings products to market and reduces costs. The scalability and flexibility of NetSuite ERP also allows Lionel to innovate and adapt to changing customer needs.
Takeaways
- Improved visibility. NetSuite ERP provides real-time financial and operational data for more informed decision-making.
- User empowerment. End users can generate their own reports and analytics without IT support.
- Scalability and innovation. The flexibility of the NetSuite platform allows Lionel to adapt to changing customer needs.
- Financial impact. Lionel has seen year-over-year profitability increases and outperformed market trends since implementing NetSuite ERP.
- Cultural shift. NetSuite ERP helped align departments for better collaboration and decision-making across the company.
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