As businesses in need of funding make decisions more quickly and lending options increase, every frustrating step through the commercial loan origination process could be a strike against a commercial lender. Rates aren’t the sole factors for choosing a lender, and customer experience can tip the scales toward borrower loyalty.
Banks often measure success in closing loans, but winning the next deal means considering what the process looks like from the customer’s point of view. Keeping a customer coming back means being able to offer the services they need with the experience they want, such as:
- Clear documentation requirements
- No surprises or resubmitting previously sent documentation
- Consistent and transparent communication
- Timely decisions
These factors can change each step in the commercial loan origination process from a potential problem into an opportunity for a stronger relationship between commercial lenders and borrowers.