Better experiences start at commercial loan origination

Mark A. Blosser, Michael Budinger
12/16/2022
Better experiences start at commercial loan origination

As businesses in need of funding make decisions more quickly and lending options increase, every frustrating step through the commercial loan origination process could be a strike against a commercial lender. Rates aren’t the sole factors for choosing a lender, and customer experience can tip the scales toward borrower loyalty.

Banks often measure success in closing loans, but winning the next deal means considering what the process looks like from the customer’s point of view. Keeping a customer coming back means being able to offer the services they need with the experience they want, such as:

  • Clear documentation requirements
  • No surprises or resubmitting previously sent documentation
  • Consistent and transparent communication
  • Timely decisions

These factors can change each step in the commercial loan origination process from a potential problem into an opportunity for a stronger relationship between commercial lenders and borrowers.

How much does your commercial lending process have to gain?
Improved borrower satisfaction is only half the potential of a transformed experience.
A portal offers security and transparency alongside efficiency

A portal offers security and transparency alongside efficiency

Financial documents are at the core of commercial loan origination, and one of the biggest frustrations can stem from an unorganized and often endless stream of lender requests for borrowers. Emails and paper submissions can be insecure and difficult for a lender to track when multiple loan deals are in progress.

Instead, an intuitively designed, web-based portal can support a more organized, secure, and clearly communicated process for even the less-than-tech-savvy user. This transfer of information can also meet customers where they are, with web-based portals that require little more than an access code to begin.

Not only is a borrower’s sensitive data safe from outsiders through a portal, but they won’t have to jeopardize their privacy when working with business partners and co-owners. Lenders can grant access to the portal on an individual level so others won’t have full transparency into their finances.

Transparent requirements set the stage for cooperation

Each loan is different from the last, but that doesn’t have to throw the whole process for a loop. Clear, consistent expectations at the start help borrowers understand what they need to submit and how they can add extra supporting information for documents they’ve submitted.

Borrowers can be confident that:

  • They’re sending along the right documents within the required timeline
  • Unusual or one-time exceptions can be delivered with clarifications
  • They won’t have to resubmit documents the bank has already seen
Purposeful notifications ease anxiety and keep things moving

Purposeful notifications ease anxiety and keep things moving

Sometimes the lending team can get so caught up in the process that it loses sight of the borrower’s needs. Timely, tailored notifications can help keep borrowers informed so they’re not waiting and wondering about the status, progress, and requirements of their approval:

  • Updates can happen regularly through commercial loan origination steps.
  • New document requests can happen immediately.

Customers can know you’ve got their interests at heart

Commercial loan origination software can plug into other bank systems such as customer relationship management technology to help lenders be more proactive. Lenders can approach borrowers at the right time to show that their concerns are important and that they’re thinking about the next steps when milestones are approaching, including addressing questions such as:

  • Is the borrower’s line of credit maturing soon?
  • Is it time for another operating loan or increased line of credit based on what is observed from recent financials?
  • Has the borrower interacted with any services recently?

Answering these questions can help lenders engage with their borrowers on a more frequent basis and anticipate their future needs.

Investing in their success matters to your customers

Investing in their success matters to your customers

A clearly communicated, streamlined process goes a long way toward improving the customer experience. But one of the biggest benefits is showing borrowers that their lender hears their concerns and is taking steps to address them.

A willingness to invest in the experience on their end can help customers:

  • Have a better understanding of their loan approval stage and status
  • Get their loan decision sooner
  • Do more with the products and services offered by a lender

A better internal process can improve the external experience

A commercial lending process that enables internal communication also adds to the customer experience.

When a lending team can easily share borrower information and documentation, the customer can have better, clearer communication. The message from the lender can be unified, without missing context around previous discussions, steps in this loan process, or other loan applications.

Crowe can help you improve your customer’s experience

Don’t leave your borrowers fighting against steps in the process. Turn each stage of commercial loan origination into an opportunity to make customers more comfortable, more informed, and have a greater experience.

Crowe understands the crossroads of customer needs and lender requirements, and we can help you make it better for everyone involved.

Make it easier for your team to deliver a better experience.

Borrowers want clearer communication and faster loan approvals. Banks with a collaborative, transparent tool can get to informed decisions sooner – while keeping borrowers in the loop.

Download our guide to see how your bank can work toward a better commercial lending experience for everyone involved.

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Spreading financial statements with manual work and generic automation can cause bottlenecks. See how a smarter solution can make your process faster.

Contact us

Reach out to see how you can start every commercial loan origination on the right foot.
Mark Blosser - Large
Mark A. Blosser
Partner, Financial Services Credit Leader
Michael Budinger
Michael Budinger
Principal, Financial Services Consulting