The management and governance of customer information has become one of the most critical elements of strategic banking initiatives. Whether it is increasing deposits and wallet share, improving the customer experience, transforming digital and mobile offerings, innovating through machine learning and artificial intelligence, or meeting regulatory compliance and privacy requirements, well-managed and -governed customer information is the first, and most critical, ingredient for success. Crowe professionals in this recording will outline how customer information can be leveraged in all of these areas, along with strategies designed to achieve these results.