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Navigate cannabis industry growth

Key decisions Ways we can help Industry insights Work with us
Key decisions Ways we can help Industry insights Work with us
Key decisions expand_more
Key decisions Ways we can help Industry insights Work with us
Key decisions expand_more
Key decisions Ways we can help Industry insights Work with us

Cannabis businesses must prepare for growth and rapid transformation

As cannabis industry growth surges, the market remains volatile. Your business needs to make savvy choices today, charting a path to sustainable profits in the future.

To prepare your business for the next phase should you consider a merger, acquisition, or sale? Would a change in business strategy help you achieve healthier profit margins and cash flows? Rapid cannabis industry growth only adds urgency to questions like these. 

$35 billion: Amount of sales projected for the U.S. cannabis market by 2025

$35 billion

Amount of sales projected for the U.S. cannabis market by 20251


1 "Growth of the U.S. Legal Cannabis Industry,” New Frontier Data, Sept. 27, 2020.

Make more informed decisions to set the stage for growth

Understand the value of your cannabis business

Consider seeking a third-party valuation. Understanding how a prospective buyer, or the market in general, would value your cannabis business will prepare you to speak to third parties about a potential merger, acquisition, or sale. 

Engage due diligence specialists

The right expertise can help you evaluate a potential transaction. Perform a thorough analysis of a proposed acquisition, confirm the deal’s alignment with your business strategy, and consider in advance how to approach integration planning.  

Prepare now for increased scrutiny

Will your company’s financial reporting stand up to an audit or third-party due diligence? Are your accounting processes well-documented? Before you approach potential buyers or investors, make sure your governance and internal controls are sufficiently mature. They will be heavily scrutinized by objective, external parties.
Consider seeking a third-party valuation. Understanding how a prospective buyer, or the market in general, would value your cannabis business will prepare you to speak to third parties about a potential merger, acquisition, or sale. 
The right expertise can help you evaluate a potential transaction. Perform a thorough analysis of a proposed acquisition, confirm the deal’s alignment with your business strategy, and consider in advance how to approach integration planning.  
Will your company’s financial reporting stand up to an audit or third-party due diligence? Are your accounting processes well-documented? Before you approach potential buyers or investors, make sure your governance and internal controls are sufficiently mature. They will be heavily scrutinized by objective, external parties.

Turn to an experienced team for business guidance

The Crowe team is passionate about helping cannabis businesses grow and thrive. We combine deep knowledge of the cannabis industry with the resources and experience of a top 10 accounting firm. Leverage our expertise with these services: 

M&A services

As a recognized M&A leader, Crowe offers support at all phases of a deal: planning, valuation, due diligence, execution, and integration. We understand how to help you minimize risk and maximize value.

IPO readiness

As you prepare to go public, Crowe can help your company work through strategic and technical challenges, leveraging our extensive IPO experience and cannabis industry knowledge. 

How Crowe supports the cannabis industry

Learn more about how Crowe provides next-level support to cannabis businesses.


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We’re ready to help your cannabis business grow. Contact us today. 

The Crowe cannabis team is ready to listen to your needs and objectives. We offer expertise for every type of cannabis business, and decades-long experience in helping companies navigate rapid industry growth. 

Michael G. Lux
Partner, Advisory
phone phone +1 303 831 5068 cancel mail
Marc A. Claybon
Principal, Tax
phone phone +1 303 831 5035 cancel mail
Mike Varney
Partner, Consulting
phone phone +1 216 623 7553 cancel mail

Qualified organizations only. Independence and regulatory restrictions may apply. Some firm services may not be available to all clients. Given the continued evolution and inconsistency of various state and federal cannabis-related laws, any company should seek competent legal advice relating to its involvement in the cannabis industry, including when considering a potential public offering as a cannabis-related company.