China continues to be an important part of the strategy of Crowe Global, the sixth largest accounting network in Asia. China and Chinese capital are of critical importance to the global business market today and we expect that impact to expand around the world in the future. Ruihua CPAs has a significant market presence in China and has a strategic need to scale globally with their clients through the Crowe Global network. Crowe Global member firms and Ruihua CPAs have developed close working relationships over the years through joint client engagements, secondments of people, and joint training programmes.
As a sign of the importance of the expanding Chinese market to both Ruihua CPAs and Crowe, and the further development of the Crowe brand in China, Crowe Global will establish a China Marketing Centre in Beijing. The Centre will work with global CEO, David Mellor, and Ruihua CPAs to establish greater opportunities for Crowe member firms to provide high quality assurance and advisory services to Chinese enterprises investing overseas.