2030's Tech Revolution Reshaping Business for a New Decade

2030's Tech Revolution: Reshaping Business for a New Decade

12/4/2024
2030's Tech Revolution Reshaping Business for a New Decade
As quantum computing dawns and sustainability takes center stage, discover how to future-proof your organization in an era of unique tech convergence

This article covers:

  • The fusion of AI, quantum computing, and sustainability in transforming business models and decision-making
  • Strategies for addressing evolving talent needs and cybersecurity challenges in an AI-driven landscape
  • How decentralized systems and green technologies are redefining value creation and organizational structures
Crowe Global's Art of Smart content helps leaders make more intelligent decisions by engaging experts worldwide to examine current trends and innovations and consider what might add the most value in the near and distant future. 

A 2021 article exploring the likely tech trends four years later painted a picture of a rapidly evolving digital landscape. It proved to be one of the most well-read articles on the Art of Smart hub. The two CCS Insight experts' predictions—delivered well before the introduction of generative artificial intelligence (AI) in November 2022—stand up well in 2024. 

For instance:

  • Greater collaboration and increased investment in cloud computing and AI will be beneficial
  • AI adoption is accelerating but faces ethical, bias, and security challenges, including deep fakes
  • Trust, data, and agility are essential for organizations to succeed
  • The office's purpose will shift towards collaboration rather than individual work
  • Technology should solve specific business problems or improve customer/employee experience

 If business leaders took action following the advice set out in that previous article, their organizations would be well placed today. However, in a world where change is the only constant, they cannot afford to be complacent. Hence, here is a piece on new tech trends for the start of the next decade.

Now, setting the sights on 2030, the pace of change has only accelerated, presenting unprecedented challenges and extraordinary opportunities for global business leaders. This updated analysis delves into the critical technological forces shaping the business world in the coming decade, offering insights and strategies to help leaders navigate this complex terrain.

 

The AI revolution—from support to leadership

By 2030, AI will have evolved from a supportive tool to a primary decision-maker, fundamentally altering the dynamics of leadership and organizational structure. This shift represents a seismic change in how businesses operate and compete in the global marketplace.

Ross Dawson, a prominent futurist based in Sydney, emphasizes the profound impact of AI on decision-making processes. "One of the most insightful ways to view organizations is as a complex network of decisions. These range from micro-level choices, such as how to respond when a customer enters a store or interacts with a website, to macro-level strategic decisions that shape the company's future and market position. In nearly every one of these decisions, AI has the potential to play a crucial and value-adding role."

This evolution in AI's role presents opportunities and significant challenges for business leaders. As AI systems become more sophisticated, they will be capable of analyzing vast amounts of data, identifying patterns, and making complex decisions at speeds far beyond human capability. These breakthroughs will enable organizations to respond more quickly to market changes, optimize operations in real time, and predict future trends more accurately.

"Over the next few years, we will see an increasing number of businesses with entirely automated workflows, requiring very little—if any— human input," says Kieron White, Founder and CEO of Engine, a United Kingdom tech startup helping SMEs and public sector organizations leverage AI innovations. "For these companies, functions like customer service, finance and credit control, lead generation, and marketing will all be handled by AI tools, with the technology also significantly enhancing business strategy and project reporting." 

White continues that while AI can already carry out most of these tasks, it "generally still requires humans to integrate systems and check that they work effectively. Soon, the technology will be able to do all this without the need for human interaction at all."

Given these likely advances, ethical considerations and transparency become paramount as AI plays a more critical role in decision-making. Business leaders must prioritize the integration of ethical algorithms and establish robust governance frameworks to ensure AI-driven decisions align with organizational values and societal expectations.

White provides a concrete example of this AI-driven future. "In forecasting the development of procurement processes, an AI assistant might inform a company that it needs a new IT system to meet future requirements. It would scour the globe to find the best solution for the business needs and budget, procuring and paying for the new system and preparing it for installation." He adds: "There'll be no need for humans to define requirements, write and assess requests for proposals, or install solutions—AI will manage it all."

This level of AI integration will drastically change the role of human decision-makers. Instead of being involved in every process step, leaders must focus on setting strategic direction, defining ethical guidelines, and making high-level decisions that shape the organization's future. The challenge will be to balance AI-driven efficiency, human judgment, creativity, and ethical oversight.

As AI becomes more deeply integrated into business operations, it will reshape the competitive landscape. Organizations harnessing AI's potential can operate with unprecedented efficiency and insight, potentially disrupting entire industries.

Further, the rise of AI will have profound implications for employment and workforce dynamics. While AI will automate many tasks, it will also create new roles and opportunities. Organizations must focus on reskilling and upskilling their workforce to complement AI systems, emphasizing uniquely human skills such as creativity, emotional intelligence, and complex problem-solving.

While White lauds the benefits of AI, he fears that employees will complain and force legislation to protect their jobs, and likely slowing progress and innovation. "All of this [AI advancement] is contingent on increased regulation and union pressure not putting a stop to it," he says. "You only need to look at driverless trains—the technology for these has existed for years but hasn't been widely implemented because the rail unions have fought to keep human operators in post. If the same pushback occurs across other industries, AI's advancement will likely be held up further, preventing many businesses from unlocking the benefits of using the technology."

Certainly, regulatory frameworks must evolve to address these challenges, balancing the drive for innovation with the need to maintain fair competition and protect consumer interests. Business leaders should actively engage with policymakers and industry bodies to help shape these regulations, ensuring they are practical and conducive to innovation. 

Ultimately, in 2030, the organizations that thrive will view AI as a tool for efficiency and as a partner in innovation and strategic decision-making. By embracing AI's potential while carefully navigating its challenges, businesses can position themselves at the forefront of the next industrial revolution.
Kieron White
Over the next few years, we will see an increasing number of businesses with entirely automated workflows, requiring very little—if any— human input. For these companies, functions like customer service, finance and credit control, lead generation, and marketing will all be handled by AI tools, with the technology also significantly enhancing business strategy and project reporting.
Kieron White
Kieron White
Founder and CEO
Engine

Quantum computing—democratizing advanced problem-solving

Quantum computing is poised to revolutionize problem-solving capabilities across industries, offering unprecedented computational power that will transform everything from drug discovery to financial modeling. This emerging technology promises to solve complex problems currently intractable for classical computers, opening up new frontiers in science, business, and technology.

Australian futurist Dawson highlights the technology's transformative potential. "Quantum computing is an expanding field with far-reaching applications, including the potential to revolutionize carbon capture from the atmosphere. This technology could enable us to repurpose captured carbon for various valuable uses. Beyond mere removal, we could transform this carbon into synthetic fuels, innovative building materials, and potentially even novel food sources." 

This example illustrates how quantum computing could be crucial in addressing global challenges like climate change, offering previously unimaginable solutions.

A democratization of quantum computing through cloud-based services will be crucial in spreading its benefits across the business landscape. Just as cloud computing made advanced IT infrastructure accessible to small businesses, quantum-as-a-service will allow organizations of all sizes to tap into quantum power without needing massive upfront investments.

The advent of quantum computing also presents new challenges, particularly in cybersecurity. As quantum computers become capable of breaking current encryption standards, organizations must begin preparing for the post-quantum cryptography era. This transition will require significant investment and coordination across industries and governments. Learn more about this topic in another Art of Smart article.

Integrating with emerging technologies like AI and blockchain will create new problem-solving and value-creation paradigms as quantum computing matures. For instance, quantum-enhanced AI could lead to more sophisticated machine learning models, while quantum-secure blockchain could create ultra-secure decentralized systems.

The journey towards quantum supremacy—the point at which quantum computers can solve problems that classical computers cannot—will be marked by incremental advances and breakthrough moments. Organizations that successfully navigate this quantum shift will gain significant competitive advantages in their respective industries, potentially reshaping entire markets and creating new ones.

Yet it's important to note that quantum computing is not a panacea. Classical computing will continue to play a crucial role in many applications, and the key will be in identifying where quantum can provide a genuine advantage. Leaders must cultivate a nuanced understanding of quantum capabilities to make informed decisions about its application.

The talent crunch—reskilling for an AI-augmented workforce

As AI and automation reshape job roles, organizations face a growing talent shortage in emerging tech fields. This shift is not just about replacing human workers with machines but fundamentally changing the nature of work and the skills required to thrive in an AI-augmented workplace.

"The immediate impact of AI will be the automation of administrative tasks, reducing entry-level roles," according to Lisbon-based Hugo Farinha, Co-Founder of Virtuoso QA, an automation testing tool. "By 2030, this will shift the focus towards more strategic, analytical, and customer-facing positions as AI takes over routine tasks. The job market will continuously evolve alongside AI advancements, requiring ongoing adaptation and learning to stay relevant. AI could lead to leaner operations, with fewer employees needed for routine tasks, resulting in increased profitability due to reduced labor costs and improved efficiency." 

This trend might not be universal, suggests Farinha. "Some companies might choose to reinvest their savings into new growth areas that require human talent. Skills such as empathy, communication, and negotiation will remain vital, as these are differentiators and are difficult for AI to replicate." 

Nonetheless, AI-savvy leaders are paramount, he argues. "Understanding AI tools and data analysis will be increasingly important, even for non-technical roles. Adapting to new technologies and continuously learning will be essential for staying relevant. As AI becomes more integrated, the need for professionals who understand the ethical implications and regulatory requirements will grow."

The impact of AI on the workforce will be multifaceted:

  • Job displacement: Some roles will be automated, particularly those involving routine cognitive or manual tasks. This could lead to significant displacement in certain sectors.
  • Job enhancement: AI will augment many existing roles, requiring workers to develop new skills to work effectively alongside AI systems.
  • New job creation: The AI revolution will create entirely new categories of jobs, many of which we can't yet envision.
  • Skill shift: There will be a growing premium on skills that AI cannot easily replicate, such as creativity, emotional intelligence, and complex problem-solving.
Companies must prioritize continuous learning and flexible workforce models to address this challenge. This global competition for talent underscores the need for organizations to create attractive work environments beyond traditional compensation packages. Flexibility, purpose-driven work, and opportunities for growth and innovation will be vital differentiators in attracting and retaining top talent.

This emphasis on continuous learning and skill development will require a fundamental shift in how organizations approach talent management and workforce development. The traditional model of front-loaded education, followed by a career of applying that knowledge, will give way to a model of lifelong learning and constant skill refreshment.

Catherine Chidyausiku, Chief Legal Officer in North America for People2.0, a global provider of workforce compliance and payroll services, warns about a "danger hiding beneath routine hiring decisions that have blindsided even the most sophisticated corporations: worker misclassification." 

She states that if left unchecked, this issue "can quietly grow into an existential threat to your business. The U.S. Department of Labor estimates that 10-30 percent of employers have misclassified their workers since the 2000s. This statistic underscores the pervasive nature of the problem and the need for vigilance across all industries." 

Chidyausiku says that "many forward-thinking enterprises are turning to specialized partners with expertise in this area to focus specifically on the nuances of worker classification." This approach is reaping the rewards. "Some organisations have reported that up to 80 percent of their worker classifications can be confidently determined using software-based assessments alone. For those with long-standing partnerships with workforce compliance providers, this figure can rise to as high as 95 percent. Neglecting proper worker classification is a risk no business should take."

Dawson further emphasizes the changing nature of organizational structures. "In the past, organizations tended to have similar structures," he says. "We're now seeing an increasing diversity in organizational design, driven by various factors. The adoption of social technologies has led to flatter hierarchies while evolving work models have introduced new choices about employee location—ranging from full-time office presence to complete remote work or hybrid arrangements. These shifts are fundamentally changing how organizations function and structure themselves."

This evolution in organizational structure will require leaders to be more adaptable and open to new working methods. The traditional hierarchical model will give way to more fluid, project-based structures that can quickly assemble and disassemble teams based on specific needs and skill sets.

Peter Wood, Chief Technical Officer at London-headquartered Spectrum Search, adds another layer to this discussion. "By 2030, the real mark of success won't be the technology businesses adopt but how well they can integrate these tools into their strategic vision, allowing for seamless collaboration between humans and machines to drive innovation." This point highlights the need for organizations to not just focus on acquiring new technologies but on developing the human capabilities to leverage these technologies effectively.

The challenge of reskilling and upskilling is not just a matter of technical training. It also involves cultivating a mindset of adaptability, curiosity, and lifelong learning among employees. Organizations must create cultures celebrating continuous learning and view change as an opportunity rather than a threat.

In the near future, thriving organizations will view their workforce as a dynamic, evolving asset. They will invest heavily in continuous learning, create flexible career paths, and foster a culture of innovation and adaptation. By doing so, they will address the talent crunch and build a resilient, engaged workforce capable of driving the organization forward in an era of rapid technological change.
Hugo Farinha
The immediate impact of AI will be the automation of administrative tasks, reducing entry-level roles. By 2030, this will shift the focus towards more strategic, analytical, and customer-facing positions as AI takes over routine tasks. The job market will continuously evolve alongside AI advancements, requiring ongoing adaptation and learning to stay relevant. AI could lead to leaner operations, with fewer employees needed for routine tasks, resulting in increased profitability due to reduced labor costs and improved efficiency. Understanding AI tools and data analysis will be increasingly important, even for non-technical roles. Adapting to new technologies and continuously learning will be essential for staying relevant.
Hugo Farinha
Hugo Farinha
Co-Founder
Virtuoso QA
Catherine
Worker misclassification can quietly grow into an existential threat to your business. The U.S. Department of Labor estimates that 10-30 percent of employers have misclassified their workers since the 2000s. This statistic underscores the pervasive nature of the problem and the need for vigilance across all industries. Some organisations have reported that up to 80 percent of their worker classifications can be confidently determined using software-based assessments alone. For those with long-standing partnerships with workforce compliance providers, this figure can rise to as high as 95 percent. Neglecting proper worker classification is a risk no business should take.
Catherine
Catherine Chidyausiku
Chief Legal Officer in North America
People2.0

Decentralized systems—redefining trust and transparency

By 2030, blockchain and other decentralized technologies will move beyond cryptocurrencies to revolutionize supply chains, identity verification, corporate governance, and even the fundamental structure of organizations. As consumers increasingly demand proof of sustainability and ethical practices, businesses must embrace transparent, decentralized systems to maintain trust and competitiveness.

This shift towards decentralized systems will have far-reaching implications across various industries:

  • Supply chain management: Blockchain-based solutions will provide end-to-end visibility and traceability, enabling businesses to verify product authenticity and ethical sourcing. This will be particularly crucial for food, pharmaceuticals, and luxury goods industries.
  • Financial services: Decentralized finance (DeFi) platforms will challenge traditional banking systems, offering more inclusive and efficient financial services. Smart contracts will automate complex financial transactions, reducing costs and eliminating intermediaries.
  • Identity management: Decentralized identity systems will give individuals greater control over their personal data, reducing the risk of identity theft and enhancing privacy. Industries such as healthcare, government services, and e-commerce will find this relevant.
    Corporate governance: Decentralized Autonomous Organizations (DAOs) will emerge as a new organizational structure, enabling more transparent and democratic decision-making processes.
  • This capability could revolutionize everything from project management to corporate voting systems.
  • Energy sector: As Dawson points out, decentralized systems will play a crucial role in the energy sector: "We're seeing that from very micro scale through to macro scale and quite a lot in between, including in terms of potentially even neighborhood fuel cells, for example, or other ways of being able to aggregate local energy production."
Spectrum Search's Wood adds another perspective on the importance of decentralized systems in data security. "Blockchain-based decentralization offers a solution by ensuring data remains secure and immutable, even in an AI-driven ecosystem," he says. This intersection of blockchain and AI will be crucial in addressing the growing concerns around data privacy and security in an increasingly connected world.

Sustainability and green technologies—the new competitive edge

By 2030, sustainability will have evolved from a compliance issue to a core business value and a key driver of innovation and competitive advantage. Climate change will continue to be a pressing concern, with its impacts becoming increasingly visible and urgent.

"The acceleration of climate change is evident in recent temperature measurements," says Dawson. "For the past 15 consecutive months, we've witnessed record-breaking heat, with each month surpassing previous highs in recorded history." This alarming trend underscores the urgent need for businesses to take decisive action on sustainability.

Meanwhile, Dawson emphasizes the shift towards circular economies—another topic considered by the Art of Smart. "The shift toward circular economies will redefine traditional business models. Companies that embrace sustainability as a core value, rather than merely a compliance issue, will likely gain a competitive edge, attracting eco-conscious consumers and investors."

This transition to circular economy models will require fundamentally rethinking of product design, manufacturing processes, and supply chain management. Companies must prioritize their products' durability, repairability, and recyclability while finding innovative ways to minimize waste and maximize resource efficiency.

As we approach 2030, sustainability will no longer be a nice-to-have or a separate initiative within organizations. It will be deeply integrated into every aspect of business operations, from supply chain management to product design, energy use, and waste management. 
Companies that successfully embed sustainability into their core business strategy will contribute to addressing global environmental challenges and position themselves for long-term success in a world where environmental responsibility is a key differentiator in the marketplace.

Cybersecurity in an AI-powered world—adaptive defense strategies

The proliferation of AI technologies and the increasing sophistication of cyber threats will dramatically transform the cybersecurity landscape by the next decade. Organizations must adopt adaptive cybersecurity frameworks that leverage AI for real-time threat detection and response.

Phillip Grindell, CEO and Founder of Defuse, warns of the growing threats in the digital realm. "Our personal identification information (PII) is acquired by data brokers, hackers, and criminals, sold on the Dark Web—which makes up about 5 percent of the internet—and then used to create fake identification, commit fraud, enable cybersecurity systems to be bypassed and generate fake profiles."

Wood adds another layer to this concern. "Another major challenge is data security—relying more on AI means handling larger volumes of sensitive data, making companies a bigger target for cyberattacks. Blockchain-based decentralization offers a solution by ensuring data remains secure and immutable, even in an AI-driven ecosystem."

While AI can enhance threat detection and response capabilities, it also introduces new vulnerabilities that attackers can exploit. Wood notes that the increasing reliance on AI systems means that companies are handling larger volumes of sensitive data, making them more attractive targets for cybercriminals.

Enhanced workplace technologies—fostering collaboration and well-being

The workplace will be transformed by technologies that prioritize employee experience, collaboration, and well-being in the coming years. The traditional office environment will give way to more flexible, technology-enabled spaces that support diverse work styles and foster innovation.

Dawson underscores the importance of choice in attracting top talent. "In an era where AI is reshaping organizational dynamics, the most talented individuals who drive significant impact will gravitate towards environments that offer them greater autonomy and flexibility," he says. "These high-performers will increasingly prioritize workplaces that provide them with choice in how, when, and where they work."
To create a future-ready workplace, organizations should:
  • Implement advanced virtual and augmented reality platforms for immersive collaboration experiences.
  • Adopt AI-powered productivity tools that personalize workflows and reduce cognitive load.
  • Invest in technologies that promote employee well-being, such as stress monitoring and mental health support apps.
  • Develop flexible office spaces that seamlessly integrate physical and digital collaboration tools.
Ross Dawson
One of the most insightful ways to view organizations is as a complex network of decisions. These range from micro-level choices, such as how to respond when a customer enters a store or interacts with a website, to macro-level strategic decisions that shape the company's future and market position. In nearly every one of these decisions, AI has the potential to play a crucial and value-adding role. We're now seeing an increasing diversity in organizational design, driven by various factors. The adoption of social technologies has led to flatter hierarchies while evolving work models have introduced new choices about employee location—ranging from full-time office presence to complete remote work or hybrid arrangements.
Ross Dawson
Ross Dawson
Futurist

Using strategic foresight for future success

Clearly, the convergence of advanced AI, quantum computing, sustainability imperatives, and evolving workplace dynamics will reshape the global business landscape. Organizations that embrace these trends with strategic foresight and agility will be best positioned to thrive in this new era.

Dawson encapsulates the challenge and opportunity facing business leaders: "Every leader needs to be looking actively into the future to be able to build scenarios, be able to understand trajectories of technologies, to be able to envisage how their industry might change within more and more the barriers between industries blurring and eroding so that competitors coming from a whole array of new domains, including not just established competitors, but different industries, a whole array of startups and sometimes across national boundaries."

Wood emphasizes the need for continuous adaptation. "One of the biggest challenges professionals face is the speed at which new technology is being adopted," he says. "Many companies are struggling to keep up with the rapid development of AI tools and digital infrastructure. The issue isn't just about having the right technical skills; it's also about fostering a mindset of continuous learning and adaptability."

As we navigate this rapidly evolving landscape, business leaders must:

  • Cultivate a culture of innovation and continuous learning throughout their organizations.
  • Develop robust ethical frameworks to guide the development and deployment of advanced technologies.
  • Prioritize sustainability and circular economy principles in all aspects of their operations.
  • Foster global collaborations and partnerships to tackle complex challenges and drive innovation.
  • Remain agile and adaptable, ready to pivot strategies in response to technological breakthroughs and market shifts.
By sticking to these principles and leveraging the convergence of advanced technologies, organizations can survive and thrive in the dynamic and challenging business environment of 2030 and beyond. 

The future belongs to those who can anticipate change, adapt swiftly, and harness emerging technologies to create value in an increasingly interconnected and AI-driven world.
 
Peter Wood
By 2030, the real mark of success won't be the technology businesses adopt but how well they can integrate these tools into their strategic vision, allowing for seamless collaboration between humans and machines to drive innovation. Another major challenge is data security—relying more on AI means handling larger volumes of sensitive data, making companies a bigger target for cyberattacks. Blockchain-based decentralization offers a solution by ensuring data remains secure and immutable, even in an AI-driven ecosystem.
Peter Wood
Peter Wood
Chief Technical Officer
Spectrum Search

Keytakeaway questions

  • How is your organization preparing to integrate advanced AI and quantum computing into strategic decision-making processes?
  • What steps are you taking to address your workforce's evolving skill requirements and talent shortages, particularly in emerging tech fields?
  • How do you align your business model with sustainability goals and leverage green technologies for competitive advantage?
  • How can your organization adopt decentralized systems and blockchain technology to enhance transparency, security, and trust with stakeholders?
  • How are you fostering a continuous learning and innovation culture to keep pace with rapid technological advancements?