Purpose and values

Purpose drives us

Our purpose is: Shaping Your Better Tomorrow. Together. Today. It’s the standard we live by and reflects what we hold important as both a firm and as individuals.

We are driven by passion, deep understanding, and integrity. We work together as a team to serve the needs of our people and our communities. We embrace and celebrate collaboration, growth, and learning.

We lead with insights, and we’re committed to always do better and be better. We embrace the legacy of where we’ve been, and our duty to tomorrow.

Our values guide us

Our purpose inspires us and our values define us. They impact everything we do, no matter how big or small. Our values remind us who we are, what we do, why we work, and how we get things done. More than a mission, they’re the principal actions that guide our way.

Care

We truly, deeply care about others, ourselves, and the future.

We invest our time and energy into our people and value their success. We believe in building each other up and showing our gratitude to one another.

Trust

We empower our people to be leaders: to be agile, to lead with integrity, and to extend trust to others.

Doing the right thing is how we built our reputation. We’ve set our sights high, but we’ll never lower our standards to get there, and we trust our people to do the same.

Courage

We encourage our people to be bold and take action, knowing their team will support them.

We stand up, step out, and speak our minds without fearing the unknown. We dare to do great things, challenge the status quo, and blaze trails for the next generation to follow.

Stewardship

We work hard to help our future generations thrive.

That's why we focus on the necessary endeavors of today to strengthen the communities of tomorrow. Some of the seeds we sow now may take decades to blossom, but we plant and tend them anyway. Our responsibility is in the here and now to benefit who and what comes next.

Embracing diversity, affirming equity, and creating inclusion

Our team is woven from people of many races, ethnicities, religions, genders, orientations, and abilities. We strive to reach beyond our walls and engage in diversity efforts that affect our profession, our future leaders, and our communities. Supporting our people in coming to work as their whole, authentic selves is part of us shaping a better tomorrow. It's part of how we care for our people and commit to our common principles as a firm.

Our past, present, and commitment

From our humble origins in South Bend, Indiana, almost a century ago, Crowe has grown into a worldwide accounting, consulting, and technology firm. Generations of experience and expertise empower and inform us. We help create lasting value through smart decision-making for the people who count on us.

Diversity, equity & inclusion

We can’t make a true impact unless we reach beyond our walls and engage in diversity efforts that affect our profession, our future leaders, and our communities.

Learn about our journey

Corporate responsibility

Our values shape how we work with our clients, our people, and even our greater communities of all kinds – geographic, professional, and social.

Learn about our impact

Supplier diversity

Grounded in diversity, our culture is supported by the relationships we cultivate with suppliers. Join us by becoming a Crowe supplier.

Find out more and apply

Crowe Chronicles: Stories of purpose and values

Our purpose and values are all about our people. They live them out every single day, in every single interaction with each other, our clients, and our communities – and we want to bring those stories to life. Our “Crowe Chronicles” series showcases how people from all over the firm are living and connecting to our purpose and values, and how those experiences impact their everyday lives. Check back regularly to see new stories.

Crowe Values: Care, Trust, Courage, Stewardship

Chelby Nystrom

"Finding passion and purpose in what I do and who I am has always been of the utmost importance for me. Crowe lays the groundwork and helps facilitate the path but gives me – and those around me – the opportunity to choose our own destination."

Angela Frazier

"Care resonates with me because I understand the importance of investing in the success of others through effective coaching, mentoring, and sponsorship. I have experienced the value of care throughout my career at Crowe, which inspires me to encourage others to show up as their best self, go the extra mile, and take risks to reach their goals."

Arjun Kalra

"Crowe allowed me, as a manager, to move to San Francisco before we had an office. The firm and my business unit leadership empowered me to help grow our business on the West Coast. They extended trust in a manner that engaged me and inspired me to do my best work."

Hershel Frierson

"Courage is the foundation of success. Throughout my career I challenged the status quo and looked to make a difference for my clients, my co-workers, and the communities I work and live in. The firm demonstrated courage by the creation of Business Resource Groups and the Inclusion Excellence Council to make Crowe a welcoming place for all people."

Jon Cesaretti

"The commitment that Crowe leadership has to community is exceptional in my experience. It has allowed me to be a pro bono partner with the Civic Consulting Alliance, member and finance chair of my local elected school board, a board member of the Chicago Tax Club, a den leader in Cub Scouts, and leader of our local YMCA Adventure Guides program."